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Expert Answers to Biz Questions Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
Is It Important to Make Your Business Environmentally Friendly?
If you’re thinking about launching a business, you might question that business’s place in your community, and in your natural environment. If you care about sustainable business practices, or just want to keep up with the competition, you might consider the prospect of going green—immediately upon launching your business. However, establishing those environmentally friendly practices so early on in your business isn’t necessarily the best move. You’ll need to consider the process, the advantages, and the disadvantages before pulling the trigger. The Perks of Going Green Let’s start by looking at the perks of a business going green:
Ideas for Improvement So what changes could you make to make your business more environmentally friendly?
The Problem With Going Green at Launch There are some problems with going green immediately at launch, however:
The Advantages On the other hand, going green at launch could be advantageous. For starters, you could use your “green” status as a way to build initial awareness for your brand, or differentiate your company from your competitors’. Being environmentally friendly at launch saves time, so you can reap the advantages of a green approach faster. Plus, if you’re spending time and money upgrading everything anyway, it wouldn’t take much extra to ensure you’re in compliance with best practices for the environment. It’s possible to go green before you launch, and in some cases, it’s even advantageous. However, make sure you’ve done your research, and be prepared for the true costs before you take the next steps in the process.
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